During the fashion week, Budapest becomes a central meeting point for designers, buyers, influencers, journalists, and fashion enthusiasts from Central and Eastern Europe. This event serves as the first unveiling of collections for the Autumn/Winter 2026–2027 season, giving attendees a preview of next season’s trends before they reach retail stores.
The city itself transforms into an attractive backdrop, with its streets, squares, and iconic buildings along the Danube creating a stunning atmosphere for the event. The vibe during fashion week is a stark contrast to a typical winter week in Budapest.
Cafés in the city center buzz with visitors reviewing lookbooks, while photographers roam the streets in search of the next great street-style shot.
What makes this fashion week particularly exciting for visitors is its strong regional focus. Instead of mirroring fashion capitals like Paris, Milan, or New York, Budapest positions itself as the creative hub of Central and Eastern Europe.
Designers hail from Hungary as well as from Czechia, Slovakia, Poland, Slovenia, Serbia, Romania, Armenia, and Ukraine, each bringing unique cultural references, silhouettes, and stories. Hungarian brands are at the forefront of the program, while regional labels help connect the Visegrád countries, the Balkans, and the Caucasus.
Behind the glamour, fashion week has a clear mission: to nurture new talent and promote a more thoughtful, sustainable future for the regional fashion industry. A special platform called “New Generation” allows emerging designers to hold their own shows rather than just supporting established names.
For young creatives, being featured on the official schedule is a significant milestone, helping them build international connections and gain the confidence needed to enter global markets.
Visitors are not only exposed to familiar brands but also have the opportunity to discover the future of regional fashion in real-time. These younger designers often utilize upcycled materials, limited production runs, and innovative production methods. By bringing together regional and international buyers with Hungarian designers, the fashion week actively facilitates real business transactions.
Whether you're a fashion enthusiast or simply love beautiful clothes and inspiring spaces, fashion week offers a stylish, modern layer to your Budapest story.
The city itself transforms into an attractive backdrop, with its streets, squares, and iconic buildings along the Danube creating a stunning atmosphere for the event. The vibe during fashion week is a stark contrast to a typical winter week in Budapest.
Cafés in the city center buzz with visitors reviewing lookbooks, while photographers roam the streets in search of the next great street-style shot.
What makes this fashion week particularly exciting for visitors is its strong regional focus. Instead of mirroring fashion capitals like Paris, Milan, or New York, Budapest positions itself as the creative hub of Central and Eastern Europe.
Designers hail from Hungary as well as from Czechia, Slovakia, Poland, Slovenia, Serbia, Romania, Armenia, and Ukraine, each bringing unique cultural references, silhouettes, and stories. Hungarian brands are at the forefront of the program, while regional labels help connect the Visegrád countries, the Balkans, and the Caucasus.
Behind the glamour, fashion week has a clear mission: to nurture new talent and promote a more thoughtful, sustainable future for the regional fashion industry. A special platform called “New Generation” allows emerging designers to hold their own shows rather than just supporting established names.
For young creatives, being featured on the official schedule is a significant milestone, helping them build international connections and gain the confidence needed to enter global markets.
Visitors are not only exposed to familiar brands but also have the opportunity to discover the future of regional fashion in real-time. These younger designers often utilize upcycled materials, limited production runs, and innovative production methods. By bringing together regional and international buyers with Hungarian designers, the fashion week actively facilitates real business transactions.
Whether you're a fashion enthusiast or simply love beautiful clothes and inspiring spaces, fashion week offers a stylish, modern layer to your Budapest story.